InnovatrRedefining Branding and Web Presence
Innovatr is more than just a brand; it’s a forward-thinking concept that challenges the status quo. Our mission was to create a digital experience that resonates with innovation and modernity, while reflecting the cutting-edge nature of the Web3 ecosystem. From the logo design to the entire web presence, every element was crafted to embody the brand’s vision and drive its narrative forward.
Client:
Innovatr
Partners:
Cytric
#user-interface #user-experience #animation #brand-identity #branding
Logo Creation & Branding
The Innovatr logo was born from a deep connection between design and mathematics. Using the golden ratio and Fibonacci sequences, we created a logo that wasn’t just visually stunning but structurally sound, ensuring it had harmony and balance. This approach reflects the brand’s emphasis on precision and forward-thinking, creating a visual identity that can stand the test of time.
Landing Page DesignInner & Outer Dynamics
#user-interface #user-experience #animation #copy
For the Innovatr website, we focused on creating a dynamic interplay between two layers: the inner and outer “feel” of the page. The outer layer provides a strong, clean introduction to the brand, while the inner layer appears as if it’s carved out from the page itself. This effect mirrors the dual nature of the brand—rooted in simplicity but with an intricate, forward-thinking design. The shapes and structures within the landing page are derived from the initial logo design, creating a cohesive experience that ties everything together.
Project Summary
Innovatr’s branding and website reflect the brand’s innovative, forward-looking nature. The clean, mathematical precision behind the logo design is mirrored in the elegant, layered structure of the landing page, offering users an experience that’s as visually captivating as it is functional. Through this project, we were able to create a seamless connection between the brand’s visual identity and its digital presence.